Territary Sales Manager GT

About Intergrow

Intergrow Brands Private Limited, offers a diverse range of premium food products, catering to both domestic and international markets. We specialize in high-quality packaged spices and masala, Snacks etc under its well-known brands, including. Kitchen Treasures, Meiyal, Nalumani.

Your role :

The Territory Sales Manager (TSM) is a frontline sales role responsible for driving business growth and ensuring complete control over sales operations within the assigned territory. The TSM directly engages with distributors, retailers, and other stake holders to achieve sales targets, expand market presence, and ensure effective execution of company strategies. The TSM is also responsible for managing Sales Officers (SOs), monitoring their daily activities, and ensuring they meet their targets while maximizing their earning potential through incentives. TSM is expected to bring innovative ideas for business development and explore alternate channels to incremental revenue.

What will you do? 

Sales Planning and Execution

• Develop and execute a comprehensive sales blueprint for the assigned territory.
• Achieve primary and secondary sales targets on a monthly basis.
• Expand market share and drive sales growth by enhancing product penetration and coverage.
• Ensure timely and accurate order execution, from placement to billing and delivery.

Distributor and Channel Management

• Directly manage distributor, ensuring optimal investment, infrastructure, and active involvement in business development
• Appoint and on-board new distributors as required and ensure their alignment with company standards.
• Monitor distributor payments for primary billing as per PDP and ensure collections are timely and compliant with company terms
• Ensure all distributors are doing secondary billing through the company’s software and maintain billing accuracy with zero gap against sales order.

Market Development and Retail Engagement

• Expand the retailer network by focusing on General Trade outlets and identifying and onboarding new outlets for competitive reach
• Develop relationship with top outlets and explore opportunities to partner with alternate channels
• Increase counter share through targeted engagement with key retailers.
• Implement range selling and ensure optimal product placement to minimize damage returns and maximize sales.
• Plan and execute promotional activities to enhance brand visibility and drive product awareness

Team Management and Support

• Manage Sales Officers (SOs) and monitor their daily work to ensure alignment with company objectives and targets.
• Track SO performance, support them in achieving their targets, and help them maximize their incentive potential.
• Support SOs in implementing trade schemes, resolving retailer or distributor issues, and maintaining effective market coverage.
• Conduct joint market visits with SOs daily to provide on the job training, feedback, and motivation to maintain high performance.
• Foster alignment and accountability by conducting daily huddle calls with SOs and holding standard weekly performance score card reviews.

Market Feedback and Competition Monitoring

• Act as a link between the market and the company by providing regular feedback on market trends, customer insights, and competition activities.
• Monitor competitor strategies and provide actionable insights to counter them effectively.

Financial and Credit Control

• Oversee market credit and ensure collections are timely and within agreed terms.
• Ensure distributors follow proper credit discipline and align with company policies.

Technology and Reporting

• Leverage company-provided mobile applications for sales analytics, and market updates.
• Use Microsoft Excel and AI tools for detailed analytics and efficient reporting.
• Submit timely and accurate reports on territory performance and competition info.

What do we look for at Intergrow?

• Educational Qualification: MBA preferred
• Willingness to learn and develop skills in team management, market expansion, promotional execution, and distributor management.
• Interest in General Trade, B2B accounts, and Distributor operations with a keen eagerness to understand and adapt to market dynamics.
• Strong analytical and planning abilities to support sales strategies and business growth.
• Leadership potential with a proactive mind set to collaborate with and support the sales team.
• Basic proficiency in Microsoft Excel and an openness to learning AI tools for data-driven decision-making.
• Good communication, reporting, and problem-solving skills with a focus on continuous improvement.
• Ability to handle objections and challenges effectively under guidance.
• Understanding of financial operations related to distributor management, with a willingness to learn credit monitoring and control.

What do we offer?

• We offer a competitive salary package based on experience and qualifications.
• Comprehensive health insurance and ESI.
• A supportive and inclusive workplace culture that fosters creativity, innovation, and collaboration we provide a Travelling & Daily Allowance (TD & DA) to cover travel expenses and daily costs during your work-related activities..

Function : Sales

To apply, please send your CV to  HR@intergrowbrands.com